Marchese Design supported J&F Seafood by managing the development of the J&F Seafood family of brands, creating a space for one of the industry’s most successful seafood importers and distributors. We also helped develop new sub brands for different sales channels, including Ocean Charm Seafood, the value retail brand that features a select line of sustainably sourced products. Another sub brand, Rock Harbour Seafood, became a premium, retail seafood line of sustainable seafood products available in both fresh and frozen options.
After Marchese Design helped establish J&F Seafood’s brands and identity, and the business had reached an inflection point, it was time to examine its capital profile and create tighter financial controls. Working with Marchese Capital’s fractional CFO function has made a substantial difference for J&F. Together we assisted with an overhaul of internal operational processes, including inventory management, HR support, and internal controls, creating new efficiencies. New banking relationships and funding options are being explored and a new relationship was formed with Export Development Canada (EDC), resulting in a larger operating facility.